As many of  you will know, Google recently released their Analytics API into Beta so the development community can create applications based on analytics data.  This will indeed open up a world of innovation around website analytics, and I suspect cement Google analytics firmly in the world of serious analytics tools.  It remains free, and in true Google tradition, will have consequences that will reverberate throughout the industry.

Investigative as ever we at UiDIGITAL have dug around and trialled some of the early apps being created utilising this API, and thought we would share one with you.

The app is known as Polaris Desktop Reporting.  The apps aim is to bring Google Analytics to your desktop.  Adobe AIR-powered Polaris already brings some data to the desktop in the form of cross-platform widgets. Their standard reports available and the app is free if used for only one website. Designed with Marketers in mind, it will also meet the needs of project and account managers looking for an easy, intuitive way to track and monitor their sites’ performance. Well worth a look and, being advocates of Google Analytics, we can’t wait to see what’s next.